This process is not for our benefit. It is designed to save you money and provide you with a rational way to manage your creative project.
Of course, we recognize that better ideas often occur at inconvenient times. In such cases, a better idea must trump the process.
A short period of time is necessary to learn about your business and what you're looking for. The more we know the better we can serve you.
The importance of a well considered manuscript cannot be overstated. When your message is decided in words first, the rest will fall into place naturally.
Thumbnails are rough sketches that explore the graphic possibilities. It's the visual idea step. This is the time to confirm or change creative direction.
Comps are comprehensive, detailed layouts or drawings. This is where all creative issues in the project are resolved.
Now we finish the project. Spot illustrations, photography, technical drawings and all other art elements indicated in the layout are now produced and placed. Then the results are presented for approval.